A new category for the design project.

More tools, more markets, more visibility. But the way a project is preserved has stayed the same: emails, Dropbox folders, scattered messages, individual memory. The single most important asset of a design studio — the memory of design decisions — dissolves on the day of delivery. And is rebuilt from scratch on the next project. MOOD for DESIGN was built to address this dissolution. Not with another tool. With a method that holds existing tools together, and an editorial infrastructure that makes the method operational in the daily work of the studio.

MOOD for DESIGN operates in the United States — Chicago, New York, Los Angeles — and in Italy, our first European market. The Design Journey™ methodology was born from direct contact with the design practices of both markets and with the international networks of showrooms and design brands. Expansion into France, Spain, and Germany is underway.